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4 ways digital platforms are reshaping entertainment access in 2026

February 04, 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.

From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"

Previously In The News

China's Ongoing Economic Volatility Will Send Ripples Through U.S. Tech Sector

Harry Wang, director, Health & Mobile Product Research, at Parks Associates, added that “the slowdown is going affect their ability to sell products. The devaluation of the currency there makes Chines...

Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report...

What's The Secret To Retaining Fickle Internet TV Audiences?

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series...

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower,...

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4 ways digital platforms are reshaping entertainment access in 2026

Previously In The News

China's Ongoing Economic Volatility Will Send Ripples Through U.S. Tech Sector

Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

What's The Secret To Retaining Fickle Internet TV Audiences?

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

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