According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.
From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"
New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day. Parks Associates' survey shows co...
Harry Wang, director, Health & Mobile Product Research, at Parks Associates, added that “the slowdown is going affect their ability to sell products. The devaluation of the currency there makes Chines...
“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report...
A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series...
