Providing Market Intelligence for 40 Years

In The News

4 ways digital platforms are reshaping entertainment access in 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.

From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"

Previously In The News

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...