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4 Key Business and Lifestyle Trends Transforming Customer Demand

June 17, 2021

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners.” While our clients’ wants may have changed, the need for a smart home is more prevalent than ever.

From the article "4 Key Business and Lifestyle Trends Transforming Customer Demand" by Christopher Sterle.

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A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

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Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...

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