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4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners.” While our clients’ wants may have changed, the need for a smart home is more prevalent than ever.

From the article "4 Key Business and Lifestyle Trends Transforming Customer Demand" by Christopher Sterle. 

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

91% of viewers like streaming aggregation, survey says

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The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...