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4 Key Business and Lifestyle Trends Transforming Customer Demand

June 17, 2021

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners.” While our clients’ wants may have changed, the need for a smart home is more prevalent than ever.

From the article "4 Key Business and Lifestyle Trends Transforming Customer Demand" by Christopher Sterle.

Previously In The News

Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto

58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates. “The level of concern for these connected car...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

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