Providing market intelligence for more than 35 years

In The News

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased through a connected device app, including apps on streaming media players, game consoles, and connected TVs. Apps on connected devices trail only service provider websites in securing OTT subscribers.

From the article "37% Of Hulu Subs Signed Up Through App" by www.vodprofessional.com

Previously In The News

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive