Providing Market Intelligence for 40 Years

In The News

35% Of US Broadband Homes Watch User-Generated Video

According to Parks Associates, three-fourths of US broadband households access this content at least once per month.

The research comes from one of three recently released research deliverables by Parks Associates that examine consumer demand for personalized services, entertainment and app strategies, and the impact of OTT and user-generated content on video production and distribution.

From the article "35% Of US Broadband Homes Watch User-Generated Video" by www.broadbandtvnews.com

Previously In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...