Providing market intelligence for more than 35 years

In The News

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research director, connected home, Parks Associates. “New consumer experiences, such as the current impact of COVID-19 on working at home, will increase the value proposition of smart home tech among consumers.”

The majority of large-scale home builders offer smart home technology to increase the appeal of the house and sales price, with smart lights, thermostats and door locks typically offered as standard, and smart appliances and smart water devices usually offered as upgrades, according to Parks.

From the article "35% Of Large Builders Adding Smart Tech To New Homes: Study" by Chuck Martin.

Previously In The News

Telcos have an in when it comes to in-building AI

Beyond connectivity, Parks said telcos also have an opportunity to provide value-added and managed services for commercial and residential buildings alike. Parks Associates, which tracks tech adopt...

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the rece...

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...

Wearable Tech: Safer Workplaces of the Future

According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of American households own and use wearable devices. These devices align more with fitness wearables as...