Providing market intelligence for more than 35 years

In The News

31 Percent Of U.S. Netflix Viewers Don’t Pay For It

However, a recent report from Parks Associates claimed that mooching leads to humongous losses of $500 million a year for the streaming video industry. The online black market for streaming accounts is thriving, and this is the major concern of Hastings and Plepler since stolen login credentials are sold at a discount in such markets.

From the article "31 Percent Of U.S. Netflix Viewers Don’t Pay For It" by Aman Jain.

Previously In The News

Amazon Is Becoming the Third Largest Internet Ad Platform in the U.S.

Amazon's websites drew in nearly 200 million unique monthly visitors in the US at the end of 2017 according to comScore. In July, research firm CIRP estimated that Amazon Prime had nearly 100 million...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...