Providing market intelligence for more than 35 years

In The News

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple markets. Online-first players are all pulling from the same bag of tricks, so you need to create some magic of your own. Having a unique product mix can set you apart in the field.

From the article, "3 Tips for Assessing Your Product Lines for 2024" by Lew Brown

Previously In The News

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates Verizon Communications, AT&T, T-Mobile, and Sprint were all found to have throttled the speeds of mobile video content, with an estimated $889 million in reven...

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues. “IP camer...

Alexa Gets Even Smarter with New Safety and Entertainment Features

Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That fi...