Providing market intelligence for more than 35 years

In The News

3 streaming TV trends to watch in 2018

“Online pay TV is going to have a significant affect on the television market, and by the end of this year we’ll be talking about both those services that succeeded … and those that did not succeed,” said Brett Sappington, a digital entertainment researcher with Parks Associates. “I think we’re going to see some surprises both in the successes and failures of online pay TV.”

From the article "3 streaming TV trends to watch in 2018" by Jennifer Van Grove.

Previously In The News

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...