A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates.
The report, “360 Deep Dive: Consumer Privacy: My Smart Home, My Castle,” found that 75% of heads of U.S. broadband households intend to acquire a security or privacy service in the next 12 months. Almost 40% of these consumers rank receiving these services bundled with their broadband service at no additional charge as most desirable, while the remaining 62% would opt to pay an additional fee for these services, either through a subscription, warranty, or one-time fee.
From the article "3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months."
Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...
This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after NetÂflix, Hulu, and Amazon P...
