Providing market intelligence for more than 35 years

In The News

3 Billion More Reasons to Buy Amazon Stock

Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services.

Not all of these services are ad-free, however. In fact, most of them aren't. Reflecting efforts to defray the ever-rising costs of streaming subscriptions, Parks adds that half of U.S. households now regularly use an ad-supported streaming service.

From the article, "3 Billion More Reasons to Buy Amazon Stock" by James Brumley

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...