Providing Market Intelligence for 40 Years

In The News

27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five years ago.

“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related home solutions,” says Elizabeth Parks, president, Parks Associates.

“Smart home and security device adoption is also rising in broadband households, and consumers are embracing standalone devices and DIY home security solutions. Smart home security devices like networked cameras and smart doorbells have grown to over 10% adoption across all broadband households as of 2021.”

New installation and monitoring offerings have expanded options for consumers. Parks Associates says smart home devices and DIY security systems have disrupted the notion that professional monitoring is “needed” to provide adequate safety and security. While home security systems make consumers feel most secure, almost half of all broadband households surveyed find smart home security devices make them feel “safe enough.”

“Security providers across the spectrum have an opportunity to attract customers and drive revenues by offering the consumer choice in installation, monitoring, support, system configuration, smart device attachment, contract length, and the ability to append additional network-related services to meet their personalized household needs,” Parks says.

From the article "27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago."

Previously In The News

Lots of people are canceling HBO Now and Amazon Prime, study says

Last month, Parks Associates released new research suggesting cancellation rates for over-the-top services have held steady at about 18% for the past three years. “With OTT service penetration star...

Walmart seeks to unload Vudu: report

Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

Amazon’s new smart speaker is a TV streaming box, and vice versa

The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last y...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive