Providing Market Intelligence for 40 Years

In The News

26% US Broadband Homes Own A Smart Home Device

Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015.

“In the last two years, smart home device ownership has more than doubled, and we estimate companies will sell almost 55 million smart home devices in 2020,” said Stuart Sikes, President, Parks Associates. “With adoption now over one-fourth of all US broadband households, smart home companies are focused on expanding their product footprint, offering new value propositions to consumers, and creating new opportunities to monetise their IoT platforms. We appreciate the support from our speakers and event sponsors and look forward to a successful CONNECTIONS Summit as we examine new strategies to cross the chasm for the smart home.”

From the article "26% US Broadband Homes Own A Smart Home Device" by www.advanced-television.com

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...