In The News

23% Of US Millennials Are OTT-Only

June 15, 2016

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates.

The firm’s analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.

“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations,” said Ruby-Ren Bond, research analyst, Parks Associates.”

From the article "23% Of US Millennials Are OTT-Only" by www.broadbandtvnews.com

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About Parks Associates

23% Of US Millennials Are OTT-Only

Previously In The News

Report: Connected Home Consumers Want Data Security Support

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Report: Antenna Only Homes Increase to 15 Percent

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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