In The News

23% Of US Millennials Are OTT-Only

June 15, 2016

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates.

The firm’s analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.

“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations,” said Ruby-Ren Bond, research analyst, Parks Associates.”

From the article "23% Of US Millennials Are OTT-Only" by www.broadbandtvnews.com

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About Parks Associates

23% Of US Millennials Are OTT-Only

Previously In The News

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

Can mHealth Make Chronic Care Patients Care About Their Health?

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Study: 32% of smart tag owners say they use them to track other people without them knowing

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