In The News

23% Of Millennials Are OTT-Only Broadband Households

July 05, 2016

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households.

According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%.

From the article "23% Of Millennials Are OTT-Only Broadband Households" by Monica Heck.

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

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About Parks Associates

23% Of Millennials Are OTT-Only Broadband Households

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Apple Needs Netflix and HBO More Than They Need It

Roku Is Taking the Right Steps

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

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