In The News

23% Of Millennials Are OTT-Only Broadband Households

July 05, 2016

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households.

According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%.

From the article "23% Of Millennials Are OTT-Only Broadband Households" by Monica Heck.

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About Parks Associates

23% Of Millennials Are OTT-Only Broadband Households

Previously In The News

Has Subscription OTT Growth Hit Its Peak?

Is DirecTV Now Still a Good Deal for Consumers?

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Did The Television Industry Learn From The Past?

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