Providing market intelligence for more than 35 years

In The News

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50% of U.S. broadband households with a smart garage door opener use a smartphone, tablet, or computer to control the opener almost every day.

From the article "22 percent of smartwatch owners plan to use it for home control, automation" by Mactech.com.

Previously In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...