Providing market intelligence for more than 35 years

In The News

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle.

New Parks Associates research released at CES® 2025 shows that 22% of US households now receive their internet and mobile services as part of a bundle. This finding highlights a growing trend towards broadband expansion through the bundle of wired and wireless access. This firm is hosting CONNECTIONS™ Summit at CES today, January 7, sponsored by Schneider Electric, Alarm.com, Schlage, Shelly Group, Ubiety Technologies, SmartRent, ADT, Calix, Kwikset, Silicon Labs, ADT Multifamily, eufy, and Johnson Controls.

From the article, "22% of US households get bundled Internet, mobile services"

Previously In The News

A Third Of UK Broadband Households Have An OTT Subscription

“Overall OTT video usage in the UK favours broadcasters,” said the Parks Director, Research, and Connected Consumer in Europe report author Brett Sappington. “The most popular OTT video sources in the...

Watch Company Buys Way Into Fitness Wristband Market

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

16% of Spanish pay-TV households become first-time subscribers in 2015

"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....

Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis

Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subsc...