Providing Market Intelligence for 40 Years

In The News

22% of US smartwatch owners will use them for smart homes

Around 22 percent of those who own or intend to buy smartwatches in the US will use them for home control and automation, according to a study by Parks Associates. Around 80 percent of smartphone/tablet users who own at least one smart home device have downloaded mobile apps for these devices.

From the article "22% of US smartwatch owners will use them for smart homes" by telecompaper.com.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...