Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.
Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.
From the article "22% of US broadband homes watch terrestrial TV."
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...
About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...
