Providing market intelligence for more than 35 years

In The News

2015 a blockbuster year for OTT

That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the gas over the last 12 months says research by Parks Associates.

The OTT Playbook, Part II: Keys to Building Momentum study — co-sponsored by Vindicia and Ooyala — found that the global OTT marketplace comprises more than 65 players either offering video services or about to do so in the coming months.

In addition to active OTT video services from the likes of Netflix, Hulu Plus, HBO and Amazon Prime, Parks identified a number of leading players across major markets stating their intentions to introduce OTT services such as SingTel, Sony, Warner Bros, Overstock.com and Samsung.

From the article "2015 a blockbuster year for OTT" by Rapid TV News. 
 

Previously In The News

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...