Providing Market Intelligence for 40 Years

In The News

2015 a blockbuster year for OTT

That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the gas over the last 12 months says research by Parks Associates.

The OTT Playbook, Part II: Keys to Building Momentum study — co-sponsored by Vindicia and Ooyala — found that the global OTT marketplace comprises more than 65 players either offering video services or about to do so in the coming months.

In addition to active OTT video services from the likes of Netflix, Hulu Plus, HBO and Amazon Prime, Parks identified a number of leading players across major markets stating their intentions to introduce OTT services such as SingTel, Sony, Warner Bros, Overstock.com and Samsung.

From the article "2015 a blockbuster year for OTT" by Rapid TV News. 
 

Previously In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

Parks Associates: Security and Smart Home Research for 2017

CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...