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2015 a blockbuster year for OTT

December 03, 2015

That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the gas over the last 12 months says research by Parks Associates.

The OTT Playbook, Part II: Keys to Building Momentum study — co-sponsored by Vindicia and Ooyala — found that the global OTT marketplace comprises more than 65 players either offering video services or about to do so in the coming months.

In addition to active OTT video services from the likes of Netflix, Hulu Plus, HBO and Amazon Prime, Parks identified a number of leading players across major markets stating their intentions to introduce OTT services such as SingTel, Sony, Warner Bros, Overstock.com and Samsung.

From the article "2015 a blockbuster year for OTT" by Rapid TV News.

Previously In The News

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Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

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