Providing Market Intelligence for 40 Years

In The News

2.5 mln EU households to have smart home controllers by 2019

A total of 2.5 million Western European households will have a smart home controller by 2019, according to a research by Parks Associates. Smart home systems will need the flexibility to deliver multiple value propositions within the household, researchers said. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features, according to researchers.

The key challenges in the smart home market include low consumer awareness and lack of a concise value proposition, researchers noted. The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home products must be able to integrate multiple features, the same research said.

Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London. 

From the article "2.5 mln EU households to have smart home controllers by 2019" by telecompaper.com

Previously In The News

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...