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19% US Households Cancel OTT

February 01, 2017

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months.

From the article "19% US Households Cancel OTT" by advanced-television.com

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About Parks Associates

19% US Households Cancel OTT

Previously In The News

Comcast is totally okay with you not having an Xfinity set-top box

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

91% of viewers like streaming aggregation, survey says

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