Providing Market Intelligence for 40 Years

In The News

15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers

A recent Parks Research study found that, of U.S. broadband households, 18 percent plan to buy earbuds over the next 12 months, 16 percent plan to buy headphones, and 15 percent plan to buy wireless speakers. "The smartphone has evolved into the primary interface for the connected home," says Parks Research, and it is driving interest in the wireless and "connected audio" categories. The company's 360 View: Mobility and App Economy report states that more than one third of U.S. broadband households use their smartphones to stream music to a speaker or stereo system. Not surprisingly, this practice is most popular amongst consumers ages 25 through 34. 

From the article "15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers" by HomeTheaterReview.com

Previously In The News

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...