Providing market intelligence for more than 35 years

In The News

13 Hidden Roku Tricks for Streaming Success

Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $37.95 at Bonanza, and the Amazon Fire TV Stick $39.99 at Amazon, according to Parks Associates.

From the article "13 Hidden Roku Tricks for Streaming Success" by CHANDRA STEELE.

Previously In The News

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...