Providing market intelligence for more than 35 years

In The News

13% of Broadband Households Adopt Smart Thermostats

The adoption of smart thermostats reached 13% of U.S. broadband households in 2017, according to new research.

This is an increase from 11% in 2016, based on new smart energy research from Parks Associates.

"The steady rise of adoption in smart thermostats comes as multiple sales channels offer and promote these devices," stated Tom Kerber, director, IoT Strategy, Parks Associates.

From the article "13% of Broadband Households Adopt Smart Thermostats" by Chuck Martin.

Previously In The News

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...