Providing Market Intelligence for 40 Years

In The News

13% of Broadband Households Adopt Smart Thermostats

The adoption of smart thermostats reached 13% of U.S. broadband households in 2017, according to new research.

This is an increase from 11% in 2016, based on new smart energy research from Parks Associates.

"The steady rise of adoption in smart thermostats comes as multiple sales channels offer and promote these devices," stated Tom Kerber, director, IoT Strategy, Parks Associates.

From the article "13% of Broadband Households Adopt Smart Thermostats" by Chuck Martin.

Previously In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers. More than 26 million U.S. households own...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...