Providing Market Intelligence for 40 Years

In The News

12 Home Security System Myths That Make You Worry (But Aren’t True)

A Parks Associates survey revealed that 70% of users describe their systems as “easy to manage.” Experts stress usability is now a design priority, making home security accessible to all.

According to Parks Associates, 56% of security systems in U.S. homes were self-installed in 2023. 

From the article, "12 Home Security System Myths That Make You Worry (But Aren’t True)" by Titus Miles

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...