Providing market intelligence for more than 35 years

In The News

12 Easy To Install Wireless Outdoor Security Cameras Without Subscription

Parks Associates, an American research firm, carried out a survey and noted that as of the end of 2021, 14% of homes with access to the internet had a network-connected security camera, while 15% of homes were equipped with a video doorbell.

From the article, "12 Easy To Install Wireless Outdoor Security Cameras Without Subscription" by Hamna Asim.

Previously In The News

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....