In The News

10 Things To Know About Online-To-Offline Marketing From 2017

December 22, 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates.

From the article "10 Things To Know About Online-To-Offline Marketing From 2017" by Lauryn Chamberlain.

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Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

38% of U.S. Households Have 2 or More OTT Subscriptions

Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

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About Parks Associates

10 Things To Know About Online-To-Offline Marketing From 2017

Previously In The News

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

38% of U.S. Households Have 2 or More OTT Subscriptions

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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