Providing Market Intelligence for 40 Years

In The News

10% of Spanish broadband households own a smartwatch

The latest research from Parks Associates claims that 10% of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France. “Form factors such as the smartwatch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases,” said Stuart Sikes, president at Parks Associates.

From the article "10% of Spanish broadband households own a smartwatch" by Stuart Wilson.

Previously In The News

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...