Providing Market Intelligence for 40 Years

In The News

1 in 10 U.S. Households to Purchase Smart Watch in 2016

"The wearables market is growing strong, and their unique form factors will help drives sales for the holidays," said Harry Wang, director of Health and Mobile Product Research at Parks Associates. "Smart watches are particularly popular among broadband households with children. Eleven percent of U.S. broadband households with children have a smart watch, and 16% plan to buy one by midyear 2016. The smart watch has significant connected health applications, but family-oriented use cases will also help grow and maintain the device's popularity."

From the article "1 in 10 U.S. Households to Purchase Smart Watch in 2016" by Rory Lidstone.

Previously In The News

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...