Providing market intelligence for more than 35 years

In The News

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a $15.2 billion contract that runs through 2021. "Monday Night Football" has regularly led all Monday shows in ratings for 2015, but the "Star Wars" trailer for the seventh film in the anthology will almost certainly boost the figures for the matchup between the Eagles and the Giants.

"Only a Star Wars trailer could generate this kind of excitement," Dergarabedian said. "People who don’t usually watch football could get locked in to watch the 'Star Wars' trailer and stay for the game. The reflected glory of both brands will feed of each other in a very positive way."

There is so much anticipation for "The Force Awakens" that viewers will likely be willing to watch the game clock at Lincoln Financial Field tick toward the big reveal. Ratings should spike as halftime approaches, with remotes that typically wander Mondays tuned in to ESPN, Brett Sappington, director of research at media market research and consulting company Parks Associates, said.

From the article "'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN" by Tim Marcin.

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive