Providing market intelligence for more than 35 years

In The News

'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat

In some ways, individuals are already taking the first steps toward these types of connected ecosystems with the adoption of consumer smart home devices such as connected thermostats, fitness trackers and personal assistants, said Jennifer Kent, senior director at Parks Associates. However, she said, the idea that these tools could become links to community-wide systems and the potential benefits such an outcome would bring are mostly foreign concepts to the average smart home owner.

From the article "'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat" by Dave Muoio.

Previously In The News

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

The Exciting World of Wearable Tech in Medical Applications

Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...