Providing market intelligence for more than 35 years

In The News

'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat

In some ways, individuals are already taking the first steps toward these types of connected ecosystems with the adoption of consumer smart home devices such as connected thermostats, fitness trackers and personal assistants, said Jennifer Kent, senior director at Parks Associates. However, she said, the idea that these tools could become links to community-wide systems and the potential benefits such an outcome would bring are mostly foreign concepts to the average smart home owner.

From the article "'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat" by Dave Muoio.

Previously In The News

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...