Providing Market Intelligence for 40 Years

In The News

'Skinny bundles' step up challenge to US Big Cable

Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they desire.

A Parks Associates survey last month found 20 percent of American consumers dissatisfied with their pay TV service, leaving the market ripe for change.

Analyst Glenn Hower at Parks said the market is in flux, with some consumers taking advantage of the easy sign-up for skinny packages, even though some cancel just as quickly.

In addition to lower prices, he said, "you don't have to worry about sending out a technician, you don't have to worry about getting the equipment back."

From the article "'Skinny bundles' step up challenge to US Big Cable."

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive