In The News

'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

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Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

Google Chromecast’s surprising origins—and uncertain future

Comcast and Charter face a grim new reality: actual competition

Streaming is heading toward a breaking point with consumers

The U.S. has nearly 300 OTT services to choose from

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