Providing market intelligence for more than 35 years

In The News

2016 Is A Year Of Smart Home '... Still Valid?

According to the report, the market research firm Parks Associates, Mr. Associates (Parks Associates), and is one of five households currently use broadband services hold the smart home devices that that is much more advanced than when we started using the smart home devices show. analyst Brad Russell Parks Associates, said the findings in many ways.

From the article "2016 Is A Year Of Smart Home '...Still Valid?" by Ed Oswald.

Previously In The News

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...