Providing market intelligence for more than 35 years

In The News

‘Voice first world’ nears: Smart devices + artificial intelligence = end of touch

And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 percent of households with broadband say voice control is an “important feature” when these families decide what smart TV or streaming media player device to buy.

Craig Leslie, Senior Research Analyst, Parks Associates, points out: “Voice is becoming a common feature in connected entertainment devices. Best Buy is planning multiple new Insignia Fire TV Editions with a voice remote, and Roku is integrating Google Assistant voice commands in its streaming boxes, sticks, and Roku TVs. Even set-top box makers are ramping up their voice control offerings in response to pay-TV provider demand.”

From the article "‘Voice first world’ nears: Smart devices + artificial intelligence = end of touch" by Mindy Hamlin.

Previously In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

How Connected TVs Are Changing the Way We Shop

Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...

These smart gadgets can enhance your at-home experience

According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...