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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for...

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Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen...

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Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the...

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Parks: 80% of U.S. Internet Homes Own a Network Router

About 80% of U.S. internet connected households own a network router, according to new data from Par...

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J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without c...

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Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 U...

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