After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U.S. internet households.
Parks Associates research indicates that less than 10% of security system owners reported purchasing their system in the past year – matching a low point since the beginning of the pandemic. When considering the margin of error, this rate is at near parity with recent quarters, but the slow housing market and depressed consumer spending are having an impact on security system sales.
From the article, "The Smart Money: Residential Security System Sales Sluggish" by Daniel Holcomb
Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....
A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...
Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...
According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
