Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates.
The firm reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has fallen to 41% penetration. The findings are part of Parks Associates’ latest “S.O.S. State of Streaming” report, which will be distributed at its upcoming Future of Video: Business of Streaming conference.
Parks Associates attributes much of this growth to the popularity of subscription-based and hybrid monetization models.
Jennifer Kent, vice president of research at Parks Associates, said the transformation of streaming services goes beyond content access.
“Streaming is no longer just about content access, it’s about experience, engagement, and profitability,” Kent said. “The lines between streaming, broadband, and commerce are blurring. The television has become a connected platform, one that unites content, advertising, and transaction opportunities in a single experience.”
From the NCS article, "Streaming services reach 91% of U.S. households, Parks Associates reports"
New Parks Associates survey says most of us are up for contact tracing, if the conditions are right. Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus i...
But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...
But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...
But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...
