LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferred sell-side video advertising technology provider.
"Media buyers have quickly realized the benefits of programmatic buying for online display -- such as cost efficiencies, reduced ad waste, transparency and control -- and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, Senior Analyst, Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."
From the press release, "LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers."
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