Providing Market Intelligence for 40 Years

In The News

Where IoT and 2G Intersect

In early 2015, IoT research from Parks Associates predicted rapid growth in the smart home in 2015, as 37 percent of U.S. broadband households intended to buy one or more smart devices this year. The current positioning for consumer IoT products creates an expectation with consumers that IoT products like the Nest Learning Thermostat or Philips Hue should easily interoperate with other IoT devices in the home.

Given the fact that 20 percent of homes have professionally monitored security systems, there will be a high level of overlap between your current customers and this segment of smart home IoT early adopters. The opportunity for security dealers is to be savvy enough to tap into the IoT trend by making the security panel appear simply as one additional smart, connected IoT device in the home that they happen to already own.

From the article "Where IoT and 2G Intersect" by Shawn Welsh.

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive